Five Ways Dispensary Operators Can Prepare Their Digital Storefronts for Green Wednesday

Mosaic's implementation of the Herby Chat Bot points to a future in which digital storefronts do more than display products. Online cannabis shopping has followed a familiar pattern for years: browse a menu, apply filters and scroll through products. That works when shoppers know exactly what they want. It gets harder when menus include hundreds […]

Mosaic explains why the ordering process, branding and loyalty programs should stay consistent across a dispensary’s multiple locations. Imagine a customer finds a product on your website, adds it to their cart, and earns loyalty points for that purchase. A week later, that same customer selects another location owned by your brand, but encounters a […]

Why cannabis retailers should measure engagement, repeat behavior and customer value. A large loyalty member count can look impressive on a dispensary report, but it doesn’t show whether those customers return. For example, a shopper may enroll for a first-visit discount and earn a few points but never think about the program again. Another customer […]

A checklist for dispensary operators to stop customer churn and plug revenue leaks. A customer may join a loyalty program and completely forget it exists, while another may add items to their cart and leave before checkout. Each of these moments can dictate whether a customer returns to your store or starts comparing products from […]

A dispensary can roll out a great app, loyalty program, kiosk or payment option. But if the budtender at the counter can’t explain why a customer should use it, the technology may never get much traction. Customers may hear about a new tool through email, social media or signage. In many cases, the decision to […]

For years, a dispensary’s website carried most of the weight in digital strategy. It helped customers find the store, check hours, view the menu, learn about products, and decide whether to visit. A strong website is still important. It is often the first place new customers land when they search for dispensaries nearby. But the […]

A cannabis customer can get all the way to checkout and still leave with a weaker impression of the dispensary. They may have found the right product, checked the menu, built a cart, and planned a visit. Then the experience starts asking for too much: another login, another step, a cash stop, a confusing reward, […]

What dispensaries can learn from Amazon, Starbucks, and other consumer brands about loyalty, retention, and long-term growth. For years, cannabis retailers focused primarily on the competition across town. The dispensary down the street was the benchmark. Operators paid close attention to competitors’ pricing, promotions, product selection, loyalty programs, and customer traffic. Success often came down […]

Cannabis retailers spend a lot of time thinking about how to bring more customers in: more website traffic, more promotions, more text campaigns, more discounts, more foot traffic, and more first-time shoppers. All of that has a place. But for many dispensaries, the bigger opportunity may already be sitting inside the shopping experience. Revenue often […]

For many dispensaries, the customer journey already starts on a phone. Shoppers are checking Google, reading reviews, browsing menus, comparing nearby retailers, looking for deals, and deciding where to order before they ever walk through the door. But too many cannabis retail platforms still treat mobile like a smaller version of desktop. The menu loads, […]

For dispensary operators, payments shape the workday more than most systems. They affect: How stores open How lines move, and  How much time managers spend on the floor versus in the back office Outside of cannabis, payment tends to disappear into the background. In cannabis retail, it stays visible. Federal restrictions and banking limitations continue […]

Cannabis retailers don’t have a data shortage. They have a visibility problem.  Every dispensary generates enormous amounts of information: POS reports, inventory logs, loyalty activity, online menus, and eCommerce metrics. On the surface, cannabis is one of the most data-rich retail industries in the country. Yet many operators still can’t answer some of their most […]

Most cannabis dispensaries don’t wake up one day and decide to build a complicated tech stack. It usually happens gradually as operators respond to real pressure. Compliance comes first, so POS decisions are often locked in early. Customer expectations change, so online ordering becomes necessary. Margins tighten, so loyalty programs are added to encourage repeat […]

By 2026, dispensary loyalty programs will no longer be judged by how generous they look on paper, but by how clearly customers understand them and how consistently they drive repeat behavior.  Loyalty matters more than ever in cannabis retail because consumers are increasingly forming shopping routines and expect deeper value from repeat purchases. Yet many […]

Maryland spent 2025 finding its footing, and that shift is giving the cannabis market a clearer path forward. The pace slowed. Competition became real. Rules tightened. Consumer behavior shifted. None of this signals decline. It simply shows a market settling into its next phase. For dispensaries, this moment is a fresh chance to look ahead, […]

A Market That Grew Fast — and Is Now Getting Real The Garden State’s cannabis industry has reached a critical turning point. After a rapid launch in 2022 and exponential early growth, New Jersey surpassed $1 billion in total sales in 2024, according to Headset’s New Jersey Cannabis Market 2025 Report. But beneath the headline […]

Ohio’s adult-use cannabis industry is growing up fast. In just over a year, the market has topped $702.5 million in recreational sales and brought in more than 109,000 pounds of flower sold to consumers statewide. That’s a big milestone for a state that only launched adult-use sales in 2024. And that momentum continues to build. […]

Boston, MA — September 25, 2025 — Mosaic, a technology company providing digital commerce solutions for cannabis retailers, today announced the release of its next-generation user experience (UX) across its all-in-one platform. The launch expands customization options and further strengthens Mosaic’s position as the leading provider of loyalty-driven digital commerce in the cannabis industry. Mosaic’s […]

The first time a five-year-old steps onto the ice, everything feels impossible. The skates pinch, the rink feels endless, and they fall again and again. But with each shaky stride, they start to find their rhythm. That’s what adopting artificial intelligence (AI) feels like for many business leaders right now. The tools feel unfamiliar. The […]

In August 2025, news broke that former President Trump was weighing a move to reschedule cannabis from Schedule I to Schedule III under the Controlled Substances Act. The move wouldn’t make cannabis federally legal, but it would mark a huge shift in how the plant is treated at the federal level—and more importantly, how dispensaries […]

AI is rewriting the rules of how consumers shop faster than most retailers realize. Google’s latest AI tools now handle every part of the shopping journey: search, product discovery, recommendations, and even checkout. That means fewer customers are visiting traditional websites or clicking through long sales funnels. Instead, they’re trusting AI to suggest, compare, and […]

The expectations of cannabis consumers have changed, and fast. Today’s shoppers expect dispensaries to deliver the same level of ease, personalization, and seamless interaction they’ve come to rely on from mainstream retail giants like Amazon and Starbucks. A clunky website, impersonal text blasts, or a generic loyalty program just don’t cut it anymore. Cannabis retail […]

When New York’s trailblazing cannabis retailer Housing Works faced a lawsuit over ADA accessibility in January 2024, it sent a loud and clear message: Cannabis dispensaries can’t afford to ignore digital inclusivity.  According to Green Market Report, this lawsuit highlights a pressing issue for cannabis dispensaries to make sure that their website and digital assets […]

As a cannabis retailer, a dispensary loyalty program is a must-have to retain and deepen relationships with your valued customers. That’s because incentives and new reasons for your existing customers to purchase new cannabis products can help to capture more revenue and increase your profitability.  However, a successful cannabis loyalty program takes a thoughtful approach, […]

Starting Jan. 1, 2024, T-Mobile began implementing fines to commercial vendors for mass text-marketing violations that violated the “Prohibited Campaign Content” section of the company’s Code of Conduct.  The move made headlines after viral social media posts claimed the company would begin policing customers’ personal texts. (This has been debunked by many news sites.)  However, […]

How Starbucks’ App Made the Company a Customer Experience Leader  If you’ve ever used the Starbucks app to order coffee, food, gift cards, or merchandise from one of its 38,000 stores worldwide, you know that it’s a quick and seamless process.  So do about 30 million other users who have utilized the Starbucks mobile app […]

Anibal Palma, Mosaic’s Chief Strategy Officer, comes to the company with extensive financial and leadership experience within the cannabis industry and broader investment sector–from cultivation to technology and renewable energy companies.  Today at Mosaic, he drives the company’s the corporate vision and strategic planning. Anibal also develops partnerships that strengthen its position as the go-to, […]

Cannabis is projected to be a $51.17 billion market in 2023, according to Statista.  The majority of the industry is made up of smaller businesses–yet the rapid growth of larger multi-state operators (MSOs) has created a David-vs-Goliath sentiment among those who are navigating the challenges of operations, licensing, marketing, and compliance.  Larger operations have the […]

Today’s cannabis retail landscape is ever-evolving.  Chances are, if you are a dispensary owner or operator, you have a diverse client base with different wants and needs as it relates to cannabis consumption.  While some customers consistently purchase similar products on a regular basis, others may be shopping around to look for “what’s new,” the […]

In today’s industry, if a cannabis dispensary has a robust patient and consumer base, gathering data about their preferences and shopping habits is far from easy.  Retailers are often combining loyalty data, purchase history, purchase frequency, average amount spent, time in store, customer feedback, and other informational metrics all from different platforms–including their inventory management […]

Why providing a seamless user experience for dispensary customers is key to loyalty, upselling, and no longer competing on price. In today’s world, where people use digital technology in so many aspects of their lives, the importance of a good user experience (UX) cannot be overstated. Customers in every industry expect a company’s website or […]

In the world of cannabis online ordering, data sets are often disjointed.   While your loyalty data may be on one platform, your point-of-sale data could be on another, and your menu and payment processing may also be separated from one another.  When comprehensive sales data doesn’t tie together nicely–it can be difficult to make true […]