Smarter Customer Touchpoints Will Drive Higher Revenue for Dispensaries in 2025

The expectations of cannabis consumers have changed, and fast.

Today’s shoppers expect dispensaries to deliver the same level of ease, personalization, and seamless interaction they’ve come to rely on from mainstream retail giants like Amazon and Starbucks. A clunky website, impersonal text blasts, or a generic loyalty program just don’t cut it anymore.

Cannabis retail is no longer just about what’s on the shelf—it’s about how well you can engage.

The dispensaries seeing sustainable growth in 2025 aren’t just focused on transactions. They’re focused on relationships. And those relationships are built, strengthened, and monetized through smart, intentional customer touchpoints.

II. What Are “Customer Touchpoints”—and Why They Matter?

In retail terms, a “touchpoint” is any interaction between a customer and your brand, whether it’s an in-store conversation or a digital message that lands on their phone. In the cannabis space, these touchpoints might include:

• Behavior-triggered push notifications
• Loyalty rewards and challenges
• Abandoned cart emails or texts
• Product recommendations based on purchase history
• In-app updates on promotions or product drops

Each of these moments is an opportunity to build familiarity and reinforce buying behavior. The more personalized and well-timed your touchpoints are, the more likely they are to convert into action.

And here’s what dispensaries are learning: Not all marketing is created equal.

Well-timed, relevant touchpoints outperform generic campaigns by a mile. And when they’re done right, they don’t just sell more but they also strengthen your brand.

III. Touchpoint #1: Push Notifications That Feel Personal

Let’s talk about push notifications.

When dispensaries send the same “20% off everything!” message to everyone on their list, customers tune out. But when the message is triggered by specific behaviors or preferences, it feels like a helpful reminder rather than a random ad.

For example, imagine this:

A customer who consistently shops on Fridays gets a notification at 10 a.m. that says, “Hey Christy, your weekend deal is waiting. Want us to set aside your favorite pre-rolls?”

Now that’s a message that gets tapped.

Timing, context, and tone matter. The goal is not to interrupt but to assist. When done correctly, push notifications become an extension of great customer service.

IV. Touchpoint #2: Automated Rewards That Reinforce Habits

Everyone loves a good loyalty program, but the smartest dispensaries are using loyalty as a tool to drive specific behaviors, not just return visits at all costs.

Mosaic’s loyalty tools, for instance, allow dispensaries to go beyond simple point-per-dollar systems. Instead, they can reward customers for trying new product categories or shopping during slow times.

Here’s a use case:

A customer who typically buys edibles receives a message: “Try a tincture this week and earn $15.”

That small nudge not only encourages product exploration but also increases average basket size and product awareness. Over time, these touchpoints help customers form consistent shopping habits that benefit both them and the business.

V. Touchpoint #3: Insights That Help You Do More of What Works

Smart touchpoints are about what you learn just as much as about what you send. 

Every message, promotion, and purchase gives you insight into what your customers want, how they shop, and what drives them to return. But you can’t act on that data unless you’re capturing and analyzing it in real time.

With Mosaic’s real-time insights, dispensaries can track:

• Which messages are converting
• What time of day customers engage most
• Which products lead to higher repeat visits
• Where customers drop off in the ordering journey

 

This kind of information allows dispensaries to adapt quickly. Instead of relying on instinct or guesswork, they can make strategic decisions rooted in customer behavior and profitability.

As Mosaic CEO Jack Blaeser explains:

“Data tells the story of your customers’ needs if you’re willing to listen. At Mosaic, we help dispensaries transform that data into action. The operators who win in 2025 are the ones who know how to turn everyday interactions into lasting customer value.”

That’s the difference between marketing that feels like noise and marketing that drives measurable growth.

VI. Touchpoint #4: Reorder Prompts That Anticipate Customer Needs

Cannabis is a replenishment product and so people come back to reorder. But are you making it easy for them to do so?

Reorder reminders based on purchase history and product lifecycle timing are a massively underused revenue driver. Instead of waiting for a customer to realize they’re out of their favorite edible, a well-timed nudge can get them to reorder before the stash runs dry.

For example:

“Your 10-pack of gummies is probably running low. Want to restock while it’s still in stock?”

These kinds of anticipatory messages show customers that you understand their rhythm. And that kind of attentiveness builds loyalty fast.

VII. Connecting the Dots: Revenue Grows When the Relationship Grows

Individually, each of these touchpoints is powerful. But when used together, they form a system—a flywheel of engagement and growth.

Here’s how it works:

• Relevant, well-timed interactions increase engagement 
• Engagement leads to more frequent visits and larger basket sizes 
• Consistency builds trust, which builds loyalty 
• Loyalty drives revenue (and makes it more predictable) 

This is how modern dispensaries build a long-term brand. Not by shouting the loudest or offering the steepest discount, but by listening, anticipating, and delivering value at every stage of the customer journey.

VIII. How Mosaic Helps Dispensaries Get Digital Right

Mosaic is built for cannabis retailers who want smarter, more strategic ways to engage their customers without increasing their workload.

With Mosaic, dispensaries get:

• Unlimited push and email notifications 
• A branded loyalty app with rewards that drive habits 
• Real-time insights to track what’s working and what’s not 
• Seamless integration with your existing POS and eCommerce systems 

We built Mosaic to make these smart touchpoints simple to deploy. So instead of managing a dozen disconnected tools, dispensaries can focus on what matters most:

Serving their customers and growing their business.

Want to see it in action? Book a walkthrough today.